Volume 2, Number 1 -- January 2008
Subscribe for free at http://www.BaptistAdvance.com/
by Ron Meldrum
The most important thing to understand is that people do not generally act on an ad based on logic. Instead, they act based on emotion. People will justify their emotional decision later, but they will maker their decision here and now based on emotion. This means that an ad that evokes emotion will motivate many more people to act than will an ad that makes a logical argument.
by Ron Sathoff and Kevin Nunley
Ever wonder why magazines and newspapers always feature letters to the editor? Have you noticed most radio stations air phone calls from listeners? And what about those person-on-the-street interviews that TV news programs like to feature?
These are the ways smart media organizations create the community their customers crave. Here's how it works.
by Stephen R. Renfrow
Regardless of whether your business is a small Mom & Pop type atmosphere or a larger than life organization, your approaches and strategies must be of the highest caliber to reach your target audience. Professionalism is the key!
Below are some places where Baptist web sites might find it desirable to advertise. If your web site accepts advertising or sponsorships, please let me know at ron@ronmeldrum.com so that I can include it here. This listing will appear in every issue, unless it gets too big, in which case we'll put it on a web page and link to it.
Featured Opportunity: BaptistTop1000.com is closing their "PixelPanel" to new advertisers and "liquidating" the remaining ad space their at a discount. They are offering 200x50 pixel ad placements (which go the full width of the PixelPanel) in the 5-cent/pixel area for $100 each. Until now, an ad that size would have been $500. The ad stays on-line for five years right alongside the BaptistTop1000.com content (NOT on a separate page) where is can be displayed 2 million or more times. There are about 20 of these positions available. For more information or to reserve a spot, write support@BaptistTop1000.com. Be sure to mention that you are a BaptistAdvance subscriber, since this offer is not being made to the general public.
BaptistAdWorks - pay-per-click text ads [offering 25% bonus on deposits through January 31]
BaptistTop1000.com - banners, buttons, pixel ads, more.
Clean-Solutions.net - click their "contact" page for advertising contact info.
FundamentalTop500.com - banners, buttons, pixel ads, more.
If you know of others, let me know at ron@ronmeldrum.com.
The editor of this newsletter is Ron Meldrum. You can contact me at ron@ronmeldrum.com
If you have questions, comments, reprint permissions requests, or articles you would like us to consider for inclusion in a future issue, please send them to the above e-mail address.
(c) 2008 Baptist Ministries, Evansville, IN.
Subscribe for free at http://www.BaptistAdvance.com/