Volume 1, Number 2 -- August 2007
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by Ron Meldrum
"Why aren't my banners pulling?"
This must be one of the most common questions anyone asks after they've first wet their feet in on-line advertising. An advertiser runs 5,000 or so banners and then puzzles over why they didn't get any sales from it, or why there were just a handful of click-throughs.
After all, if 5,000 people saw the ad, shouldn't there be lots of extra visitors to the web site?
by Richard Lowe, Jr., and Claire Lowe
Viral Marketing sounds scary, doesn’t it? The first time I heard this term I thought someone should be visiting the doctor’s office. It never occurred to me that this had anything to do with the internet. When it finally did dawn on me that this was a promotional technique, I didn’t have a clue as to how powerful it could be.
by Kimberly Bodane
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of "credit" your site gets from incoming links, is also divided by the amount of sites you link OUT to.
Below are some places where Baptist web sites might find it desirable to advertise. If your web site accepts advertising or sponsorships, please let me know at ron@ronmeldrum.com so that I can include it here. This listing will appear in every issue, unless it gets too big, in which case we'll put it on a web page and link to it.
BaptistAdWorks - pay-per-click text ads
BaptistTop1000.com - banners, buttons, pixel ads, more.
FundamentalTop500.com - banners, buttons, pixel ads, more.
If you know of others, let me know at ron@ronmeldrum.com.
The editor of this newsletter is Ron Meldrum. You can contact me at ron@ronmeldrum.com
If you have questions, comments, reprint permissions requests, or articles you would like us to consider for inclusion in a future issue, please send them to the above e-mail address.
(c) 2007 Baptist Ministries, Evansville, IN.
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