Ethics & Standards

Links

Advertising and Marketing on the Internet: Rules of the Road

FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
Date:0000-00-00, Google PR:0

Black Hat SEO

Worst practices, software and gimmicks to avoid.
http://www.blackhatseo.com/
Date:0000-00-00, Google PR:0

Customer's Guide to Ethical Search Engine Optimisation

A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
http://www.bigmouthmedia.com/search_engine_information/customer_guide/
Date:0000-00-00, Google PR:0

Email Marketing Ethics and Spam Reporting

Guide to avoiding being spammed and sending e-mail without spamming.
http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
Date:0000-00-00, Google PR:0

FTC Halts Internet Pagejacking Scam

Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
http://www.ftc.gov/opa/1999/09/atariz.htm
Date:0000-00-00, Google PR:0

Full Code of Ethics - American Marketing Association

The AMA's code of ethics for marketing on the Internet.
http://www.marketingpower.com/live/content1175.php
Date:0000-00-00, Google PR:0

Nigritude Ultramarine FAQ

Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
http://www.nigritudeultramarines.com/
Date:0000-00-00, Google PR:0

Search Engine Optimization Standards Discussion

Examines the issues surrounding SEO standards of conduct.
http://www.bruceclay.com/EmergingStandards.htm
Date:0000-00-00, Google PR:0

Search Engines: Economics & Ethics

Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm
Date:0000-00-00, Google PR:0

The Classification of Search Engine Spam

Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
http://www.silverdisc.co.uk/articles/spam-classification/
Date:0000-00-00, Google PR:0

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