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  • Advertising and Marketing on the Internet: Rules of the Road
    FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
     http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
    Date:0000-00-00, Google PR:0
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  • Black Hat SEO
    Worst practices, software and gimmicks to avoid.
     http://www.blackhatseo.com/
    Date:0000-00-00, Google PR:0
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  • Customer's Guide to Ethical Search Engine Optimisation
    A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
     http://www.bigmouthmedia.com/search_engine_information/customer_guide/
    Date:0000-00-00, Google PR:0
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  • Email Marketing Ethics and Spam Reporting
    Guide to avoiding being spammed and sending e-mail without spamming.
     http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
    Date:0000-00-00, Google PR:0
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  • FTC Halts Internet Pagejacking Scam
    Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
     http://www.ftc.gov/opa/1999/09/atariz.htm
    Date:0000-00-00, Google PR:0
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  • Full Code of Ethics - American Marketing Association
    The AMA's code of ethics for marketing on the Internet.
     http://www.marketingpower.com/live/content1175.php
    Date:0000-00-00, Google PR:0
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  • Nigritude Ultramarine FAQ
    Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
     http://www.nigritudeultramarines.com/
    Date:0000-00-00, Google PR:0
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  • Search Engine Optimization Standards Discussion
    Examines the issues surrounding SEO standards of conduct.
     http://www.bruceclay.com/EmergingStandards.htm
    Date:0000-00-00, Google PR:0
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  • Search Engines: Economics & Ethics
    Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
     http://www.saintlouisflamenco.com/webmaster/searchengines.htm
    Date:0000-00-00, Google PR:0
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  • The Classification of Search Engine Spam
    Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
     http://www.silverdisc.co.uk/articles/spam-classification/
    Date:0000-00-00, Google PR:0
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